Ads, Rich Media, Social media

In the world of marketing, there are countless resources for launching a 360º campaign. I have the ability to create any type of digital asset: from rich media content and responsive ads to smart ads and HTML ads with pure JavaScript or GSAP code, also using Google Web Designer. The goal is to create a visual guide for generating ads with a consistent brand image.

Beginning with the base design components, I develop and evaluate structural mockups (wireframes) for various social media assets and Instagram Stories. This allows me to establish the structure, hierarchy, and versatility of each digital asset before proceeding to the final visual design.